Bridal and Deepavali campaigns are pulling in qualified walk-ins — but TikTok is now outperforming Meta on cost per visit.
Group blended cost per outlet visit fell to RM 18 as TikTok Shop livestreams and bridal influencer drops took share from Meta. Brand search for 'Goldie 916' and 'Goldie bridal' is up 34% per AI scrape, suggesting demand is healthy and well ahead of Deepavali.
Reallocating RM 420k from underperforming display into TikTok bridal and Ar-Rahnu awareness in the Northern Region should pull cost per visit further while protecting share against new entrants.
Sources · Internal ERP + Bloomberg + AI scrape
Anomaly feed
Competitor bidding our brand
AI detected 2 jewellers on 11 of our terms
Warning
AI signal
Display campaign 'Lunar' overspend
Daily cap exceeded by 220% in 24h
Critical
Internal
Ar-Rahnu awareness gap (Sabah)
Aided awareness only 24% in East MY
Warning
Internal
Outlet walk-ins: actual vs forecast (k/mo)
ActualForecastAI augmented
Recommended actions
01
Activate brand-defense bidding
Recapture leaked branded demand
−RM 3 cost per visit
02
Shift RM 420k display → TikTok bridal
ROAS 6.4x vs 1.2x
+RM 1.1M projected revenue
03
Launch Ar-Rahnu awareness in East MY
Coverage gap vs 10-outlet footprint
+18% loan applications
External signals
'Gold price MY' search
+34%
AI trend scrape
Competitor spend
+22%
TikTok est.
TikTok CPM (MY)
RM 14
−9% q/q
Share of voice
29%
+3 pts
Agentic Workflows
Autonomous business processes run by the AI agent. Approve to let the agent execute, follow up, and report back.
10 pending
Daily ROAS Rebalancing
high
Each morning agent reviews ROAS by channel (TikTok, Meta, Google, Display), proposes budget shifts capped at 15%/day, and routes for the CMO to approve before media buys go live.
CadenceDaily · 09:00
Next runTomorrow 09:00
Reports toCMO + Performance Lead
Festive Campaign Calendar Build
high
8 weeks before Hari Raya, Deepavali and CNY, agent drafts a campaign calendar with creative themes, channel mix, influencer lineup and budget, and routes to the CMO for approval.
CadenceTrigger · 8 weeks pre-festive
Next run1 Jul 2026
Reports toCMO
Creative Fatigue Refresh
medium
Weekly, agent flags ads with frequency >3.5 or CTR drop >25%, generates 5 fresh creative variants per fatigued ad, and routes to the Brand Lead for approval before swap-in.
CadenceWeekly · Wednesday
Next runWed 13 May
Reports toBrand Lead + CMO
Influencer Tier Re-rating
low
Monthly, agent re-rates influencers by attributed bookings and brand-fit, recommends promotions or off-boarding, and routes to the Partnerships Lead.
CadenceMonthly · 5th
Next run5 Jun 2026
Reports toPartnerships Lead + CMO
TikTok Live Programming
medium
Weekly, agent proposes the TikTok Live show grid (slots, hosts, SKUs, offers) using last week's GMV per slot, and routes to the Live Commerce Lead.
CadenceWeekly · Sunday
Next runSun 17 May
Reports toLive Commerce Lead + CMO
SEO Content Brief Generator
low
Weekly, agent identifies 5 high-intent jewellery + Ar-Rahnu queries gaining search volume in MY, drafts SEO briefs with target keywords and outline, and routes to the Content Lead.
CadenceWeekly · Monday
Next runMon 18 May
Reports toContent Lead
Loyalty Lifecycle Comms
medium
Continuously, agent runs welcome, anniversary, tier-up and at-risk journeys for ~280k loyalty members, drafts copy in BM/EN/中文 and routes batch approvals weekly to the CRM Manager.
CadenceContinuous · Approval Friday
Next runFri 15 May
Reports toCRM Manager
Brand & Sentiment Monitoring
medium
Daily, agent scans social, news and review sites for Goldie mentions, themes the sentiment, drafts response templates for service issues, and escalates reputation risks to the CMO.
CadenceDaily · 11:00
Next runTomorrow 11:00
Reports toCMO + Comms Manager
Multi-Touch Attribution Refresh
medium
Monthly, agent refits the MTA model on the latest order-touch data, recomputes channel and campaign credit, and presents shifts to the CMO + CFO.
CadenceMonthly · 8th
Next run8 Jun 2026
Reports toCMO + CFO
New Outlet Launch Playbook
medium
On a new outlet's confirmed open date, agent triggers the local launch playbook (geo ads, KOL visits, opening promo, PR), tracks tasks and reports launch readiness weekly to the CMO + COO.